Adobe/Context Optional
New York, NY: 2011 – Present
• Lead Strategy support for all Enterprise prospects
• Help develop customized solutions from combinations of our services and technologies that meet customer needs
• Work collaboratively with the sales team to pitch those solutions to customers
MarKyr Media
Los Angeles, California: 2008 – 2011
A consulting firm dedicated to organic strategic social media solutions for the Tech, Entertainment, and Consumer Products industries.
• Services: Social Web Campaign Strategy, Staff Training, Social Web Boot Camp, Social Network Design, Community Management, Branding and Blogger Outreach
• See Client Work/Case Studies for a list of our clients
Blogger Reps
San Francisco/Los Angeles, California: Founded in 2007 (merged with Kyra Reed Consulting in 2008)
A pioneer in the PR field, Blogger Reps was one of the first Blogger Relations firms based on the West Coast. The Blogger Reps Network possessed a collective reach of over 44 million unique monthly visitors and 420 million monthly page views.
• Services: Blogger Outreach Campaigns, Blogger Partnerships, Content Distribution, Contests and Promotions
• Clients included: FX Network, Fast Company, HealthiNation, Rolling Razor
MeeVee, Inc.
Burlingame, California: 2006 – 2007
• Designed and launched MeeVee’s blog – TV with MeeVee
• Supervised the day-to-day operations including managing 12 writers and 2 copy editors, assigning stories, writing over 200 blog entries, and implementing marketing strategy
• Performed extensive research in viral video, vlogging, and blog marketing
• Developed and managed content exchange partnerships
• Attended industry events, red carpets and conferences
(Emmys, Golden Globes, TCA, VloggerCon, BarCamp, BloggerCon, BlogHer, WordCamp)
Common Sense Media
San Francisco, California 2005 – 2006
• Assigned and edited over 275 reviews
• Hired and oversaw 10 writers
• Wrote newsletter features and reviews
UT Austin Digital Media Collaboratory/IC² Institute
Austin, Texas: 2003 – 2004
• Career Connect Project (Masters Thesis): Performed qualitative and quantitative field research with at-risk adolescent youth on their digital media habits and resulting career choices.
• Based on the project’s results, IC² was awarded a $2 million grant by State Farm Insurance
Promowerks/Red Bull GmbH
San Francisco, California: 2000 – 2001
• Conceived and implemented Northern CA marketing efforts
• Performed extensive research in Latino, urban, and youth markets
• In charge of hiring and supervising 14 employees
Yahoo! Inc./Yoyodyne Entertainment
Irvington, New York/Santa Clara, California: 1998 – 1999
• Coordinated and designed client-based Yahoo! front Page and multi-sponsored promotions
• Supervised creative team, maintained scheduling and client relationships
Education
Oberlin College, B.A.
Majors: American History and Film
University of Texas at Austin, M.A.
Concentration: Adolescent Media Consumption
Thesis: Career Connect: A study on the career aspirations and media habits of Central Texas at-risk middle school youth
College Internships
Sassy Magazine, Seventeen Magazine, US Magazine, Rolling Stone Australia, Scientific American Digital Publishing, Razorfish Sub Network (RSUB), HBO Network, GIST.com
Freelance Writing
TV with MeeVee, Common Sense Media, AOL, Netflix, iVillage, AfterEllen, BlogCritics, AdRants, Rolling Stone Australia, Sassy Magazine, MTV News, GIST.com, Allbusiness.com, ParentCenter, Slice of SciFi
Technology Skills
HTML, FBML, Word Press, SocialGo, Ning, Photo Editing, Basic Graphic Design, Microsoft Office Suite, Mac and PC Platforms, working knowledge of Drupal and Joomla
